tugas business english 3

TUGAS BUSINESS ENGLISH
THE TARGET MARKET

Questions:
1. What is the marketing mix?
2. What do the elements of the marketing mix focus on?
3. What is the group of customers who will probably buy the product known as?
4. Why are the consumers who make up the target market for a product referred to as “potential” consumers?
5. What does a successful marketing mix depend on?
6. Why are the arrows in the figure two-way rather than just one-way?
7. Why are consumers at the center of the diagram?
8. Consider the example of middle-class teenagers as the target market for blue jeans. *In what places besides department stores could the product be sold?


Answer:
1. The markeing mix is the combination of the four factors
2. They are focus on consumers
3. The group of customers who will probably buy the product known as the target market
4. Because they may buy the product or may not
5. Its’s depend on the knowledge about consumers and their buying
6. Because they are interactive
7. Because the four P’s focus on consumers
8. They could be should in ordinary store
The promotion could be used tv program